Whitemoon | Testi 280

DESCRIPTION

Whitemoon is part of the vast urban landscape transformation plan that developed the Milano Bicocca area from its previous predominantly man - ifacturing use to its current status. The property is located in the northern area of Milan, once considered at the outskirts of the city, and the seat of industrial activities. Since the 1980s, it has been at the heart of a significant renewal process that is well connected with the city centre, and the sur - rounding production districts. A dynamic and constantly evolving mosaic, with a rich and dense territory dotted with parks, residences, shops, and production activities. Moreover, the area is home to universities, international companies, and centres of excellence in knowledge, culture and entertainment.

The renovation project is based on the new transparent facade and on the creation of an urban garden, in the area surrounding the complex, which flows into the long tree-lined avenue by Fulvio Testi. The double-height windows on the ground floor create an invisible barrier between the building’s interior and the gardens: a natural, living frame where greenery overlooks the common areas, thus breathing life into the building. Conceived based on a sustainable design strategy, Whitemoon connects people and nature, architecture and life, into one harmoniously balanced dimension. Indeed, plants have a positive effect on both physical and psychological well-being, improve mood, productivity, quality of work and strengthen relationships, community and cooperation.

Whitemoon is reinterpreted and opened to the city, starting from the new entrance on Viale Fulvio Testi, involving the removal of the existing fence and the construction of a new central portal, aimed at welcoming pedestrian paths from the external public space to the internal private area. The signs blend with the existing street signs, creating a new urban landscape. The space is enhanced through light, by cleverly playing with reflections: transparency ensures natural lighting at any time of day while embellishing the building, and amplifying the joyful relationship with the surrounding environment.

A new area on the roof with a large terrace offers a bird’s-eye view of Milan. Its distinctive mark is the circle. This perfect geometric element and symbol of the moon, has an opening to gaze towards infinity, ignite creativity, and light the way for business. A jolt of energy looking towards the horizon embody the ideal of this building designed to give shape to and welcome innovative, farsighted, and ambitious businesses